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James Hoyle

Sabrina Sigismondi

Will Edwards

Stephen Richardson

Glenn Clarke

James Hoyle

Sabrina Sigismondi

Will Edwards

Stephen Richardson

Glenn Clarke

London Marathon 2025

Nike
Team

- Nike

- Amplify

- 160/90

About

Throughout the duration of London Marathon 2025, I collaborated with multiple agencies to deliver several key Nike projects:

  • Developed creative using Nike's seasonal Run campaign which came to life in TfL's King's Cross tunnel, working across 2D & 3D visualisation.

  • Refreshed the graphics for Nike's Run Town, the brand’s marathon pop-up, with copy to celebrate runners on Medal Monday.

  • Designed graphics for commemorative Marathon 2025 jacket available to consumers during and after the event at Run Town.

  • Designed and produced a promotional magazine for the launch of the Vomero 18 shoe.

  • Developed a premium seeding box for Nike’s professional athletes, curated with essential race-day gear.

London Underground (Kings Cross) Tunnel

Brought Nike’s seasonal Run campaign to life in one of London’s busiest commuter spots, reimagining the King’s Cross tunnel with Nike's Rebellious Devotion creative. Worked across 2D and 3D visualisation to deliver an immersive moment for travellers.

Nike Run Town - Medal Monday Refresh

Refreshed Run Town with new visuals to mark Medal Monday, a post-marathon celebration for runners. Graphics focused on recovery, energy, and forward momentum, creating a celebratory space within the store.

Nike Run Town - Commemorative Jacket

Refreshed Run Town with new visuals to mark Medal Monday, a post-marathon celebration for runners. Graphics focused on recovery, energy, and forward momentum, creating a celebratory space within the store.

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