Athlete Window Vinyls at NikeTown

As NikeTown London closed for a two-year refurbishment, we designed window vinyls to maintain Nike’s brand presence on Oxford Circus while obscuring interior views.

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Featuring Keely Hodgkinson, LeBron James, Phil Foden, Bebe Vio, Kobbie Mainoo, Lauren James, and Ella Toone, the imagery highlighted Nike’s global athlete portfolio.

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Sourced from Getty and retouched in collaboration with Happy Finish, each asset was refined to create an impactful store-wide display.