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Our Turn: 1v1 Basketball
Jordan Brand, SUB Studio
We collaborated with Jordan Brand to deliver a 1v1 basketball tournament at The Black Prince Trust in Vauxhall, London, highlighting some of the city's top basketball talent in intense competition.
Streetwear collective Free the Youth brought Ghanian style with a dynamic customisation experience in the adjacent Jordan court, allowing attendees to personalise apparel and engage with the iconic 'Banned' Jordan 1.
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