James Hoyle
Sabrina Sigismondi
Will Edwards
Stephen Richardson
Glenn Clarke
James Hoyle
Sabrina Sigismondi
Will Edwards
Stephen Richardson
Glenn Clarke
Premier League 2023/24 Ball Launch
Nike
Team
- Phil Roberts (Raid Zero)
- James Hoyle (160/90)
About
To mark the start of the Premier League 2023/24 season, a suite of assets was developed to unveil the Nike Flight balls to the world. The campaign introduced a trio of uniquely designed balls, each representing a distinct phase of the season: Launch, Hi-Vis, and Season Climax.
Created for the global Premier League fanbase, the launch was amplified across digital platforms and social media channels, including @nikefootball and @premierleague.
Global Influence
Inspired by the diverse nationalities within the Premier League, the first two balls feature geographic coordinates of over 121 player nationalities, representing the global community that has shaped the league.
Season Climax
The design of the third ball takes a different approach, featuring transposed crosses that reflect the heightened focus and competitive intensity as the season reaches its climax.
