
WATCH MY WHEELS
@NIKELONDON
TEAM
- Katie Martin (Nike)
- Tracey Esivwose (Nike)
- Gwilym Evans (VIdeography)
In partnership with the community collective founded by Andre, Taz, and Kev, the city rollerskating scene was documented for the Watch My Wheels project. Showcased on @nikelondon’s Instagram, the collaboration highlighted the sense of freedom that rollerskating offers while navigating the cityscape. The content captured the daily experiences of the collective’s members, encouraging others to join the movement.
WATCH MY WHEELS
@NIKELONDON
TEAM
- Katie Martin (Nike)
- Tracey Esivwose (Nike)
- Gwilym Evans (VIdeography)
In partnership with the community collective founded by Andre, Taz, and Kev, the city rollerskating scene was documented for the Watch My Wheels project. Showcased on @nikelondon’s Instagram, the collaboration highlighted the sense of freedom that rollerskating offers while navigating the cityscape. The content captured the daily experiences of the collective’s members, encouraging others to join the movement.