Pegasus 41 PRM at NikeTown
Nike
TEAM
– Sophie Croydsill (Nike)
– Zara Ward (Wondercollab)
– Nate Hallett (Nike)
– Build: NJM
– Print: Genix
NikeTown London’s final ground-floor installation marked a farewell ahead of the store’s two-year refurbishment, spotlighting the Pegasus 41 PRM + Therma-FIT apparel.
To celebrate London’s running scene, we incorporated photography from the Race Against The Unknown event, using a decked-out Land Rover to preview the Pegasus 41 PRM. Bespoke displays highlighted the technology behind Nike’s Therma-FIT + Storm-FIT jackets.
The installation concluded with a look ahead to the future of Nike Running - featuring an exclusive preview of the unreleased Pegasus Premium.
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