James Hoyle
Sabrina Sigismondi
Will Edwards
Stephen Richardson
Glenn Clarke
James Hoyle
Sabrina Sigismondi
Will Edwards
Stephen Richardson
Glenn Clarke
Battle Cancer
Nike
Team
Nav Gill - Nike
Tracey Esivwose - Nike
James Hoyle - 160/90
La Familia
Raygun London
About
The Battle Cancer x Nike collaboration used functional fitness to drive awareness. It kicked off with an introduction to founder Scott Britton on Nike’s social channels, followed by a partnership video and a showcase at Battle Cancer London 2023.
Hero Edit
We partnered with Nike to capture the energy and spirit of Battle Cancer, creating an edit that brought the movement to life. Designed to inspire potential participants, the video blended powerful storytelling with dynamic visuals of Battle Cancer members pushing their limits.
Celebrate and Champion
The campaign kicked off with Scott Britton, founder of Battle Cancer, introduced on Nike’s social channels. His story highlighted the passion and dedication driving the charity. Alongside him, cancer survivors and Battle Cancer members shared their journeys, showcasing the impact of the movement.
Battle Cancer London 2023
These efforts came together at Battle Cancer London 2023, where participants pushed their limits and rallied behind a vital cause. The event was a testament to both individual endurance and the strength of the community. At its heart were four key figures—a mix of catalyst talent and Nike Trainers—whose stories brought the campaign to life.
